Word: hoopers
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This incongruous combination of adventures high and low runs through most serials of the fantastic variety. Perhaps this is necessary, for if Superman saved the mankind regularly twice a month, his Hooper rating might fall off. Even so, his sponsors have found it wise to offer trinkets and small prizes to encourage the unseen audience of juvenile consumers...
Doldrums & Dope. LIFE-NBC, which had stolen the show at the conventions, claimed a majority of the TV audience. A two-hour check by C.E. Hooper* in New York City gave it more than twice the rating of its runner-up, ABC. Unlike the rest, it never took a rest and was on the air longest (14 hours 38 minutes), while collars wilted and whiskers sprouted. Like CBS, it had the enterprise to go to Washington, Philadelphia and Baltimore to pick up interviews and color...
...Hooper, who was evidently following the returns and feeling sensitive about poll-taking, explained testily: "What we do is not analogous to a political poll. It is analogous to the vote...
...optimist ... It is not any more a question of looking for effective methods. It's just a case of applying them." Dr. Pollitzer, who works for U.N.'s World Health Organization, last week started work in the University of California's George Williams Hooper Foundation in San Francisco, where he will spend his three months' leave from China. The foundation developed many of the modern techniques used against the plague, is trying to find still better ones...
...pneumonic, which attacks the lungs. Sulfa drugs alone work too, in most cases after bubonic plague has struck. In one district in rural China, said Dr. Pollitzer, his WHO teams found 44 cases, saved 41. For the pneumonic form, there is rabbit serum, developed two years ago at the Hooper Foundation's animal building, known to laboratory workers and San Francisco newspapers as "Mousetown"; rabbits, like man but unlike horses (usual source for serums), can catch the plague. There are also new vaccines that can be given to ward off attacks; they are made from live bacilli that, says...