Word: hondas
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...black type, THE LAWS OF PHYSICS CANNOT BE LEGISLATED AWAY. The occasion for this uplifting lesson is the debate on George Bush's energy plan, which emphasizes domestic energy production to the exclusion of conservation. Environmentalists point out that raising fuel-economy standards from 27.5 m.p.g. to 34 (Honda and Toyota just announced they would start selling some cars with engines that do twice as well) would save more oil than expedited drilling in Alaska could provide. The carmakers clearly wanted to nip that idea in the bud. Efficient cars are smaller cars, and therefore fuel economy, they...
...Japanese companies that seem to take their Californians most seriously. Of the two dozen or so cars that have been largely or entirely designed in California over the past 15 years, most have been Japanese, notably the Miata, Honda's sporty CRX and Toyota's Celica. Mercedes, which set up shop only last October, plans to have a California prototype by the end of next year. The other Europeans are proceeding more timidly. The sort of California innovations Audi expects in the near term, for instance, are tilt- down steering wheels and dashboard coffee-cup holders...
Retired auto executives say the darnedest things. In his forthcoming book, A Better Idea, former Ford chief DONALD PETERSEN writes that his company's quality improvements during the '80s failed to put the automaker ahead of the Japanese. "Right now, I rate Toyota the best, followed by Honda, and Mazda does a great...
...meet government-mandated fuel-economy standards and still satisfy drivers' demands for performance, carmakers are constantly struggling to boost mileage without cutting power. Last week in Tokyo, Honda and Mitsubishi simultaneously said they have developed engines that can increase mileage up to 20% without cutting performance. Honda's VTEC-E engine, which the company says can get up to 65 m.p.g. on the highway without sacrificing power, will be offered in the Civic Hatchback VX, which makes its U.S. debut later this year. The new engine, which will eventually be available in all Honda models, is likely to be slightly...
...revolutionize biology flashed into the mind of a hippie- holdout biochemist during a midnight drive in 1983. While winding through the mountains of Northern California, Kary Mullis envisioned a way of easily copying a single fragment of DNA in a chain reaction that so surprised him, he pulled his Honda Civic off the road to admire the view in his mind...