Word: hofmann
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...Modernists. More than any other dealer, Betty Parsons is credited with bringing abstract art to its present status. She opened in 1946 with about 13 artists, including the even then venerable Hans Hofmann and Ad Reinhardt. She gave one-man shows to Mark Rothko, Jackson Pollock, Clyfford Still and Barnett Newman. The public was either indifferent or hostile at first, but Betty Parsons got an unexpected boost her first year from a most unlikely source. "Anyone who wants to spend $100 or $150 for a picture by one of the younger American abstractionists may eventually own a masterpiece," cooed Elsa...
Virginia-born Sam Kootz, who now has Hans Hofmann, was also an early champion of nonobjective art. A onetime lawyer and then adman, he was writing about American art as far back as 1930, became convinced that the wave of the future in art lay in the U.S. and that the U.S. should start paying attention. And so, in 1945 he signed up Robert Motherwell and William Baziotes, packed them off to Florida to paint. Later, Adolph Gottlieb and Sculptor David Hare joined the list. Kootz refused to take Pollock, and when he began adding such foreign names as Soulages...
...Hans Hofmann...
...that Dealer Verkauf, upon finishing a collage, brushed in the name of Verlon and thereby turned a pleasant hobby into a thriving little business. Soon Verlon collages began turning up at Vienna shows, and among a small group of collectors, he became known as a hot discovery. Dr. Werner Hofmann, director-designate of Vienna's projected Museum of the Twentieth Century, not only snapped up a Verlon for his new collection, but also wrote an enthusiastic article about the new painter in Zurich's English-language Art International. The good doctor found the collages to be "a series...
Chicanery? Last week Vienna art circles were in a quandary about the Verlon-Verkauf affair. The critics-including Dr. Hofmann-did not withdraw their praise for the collages, but Verkauf's elaborate hoax did seem to smack of chicanery. If Painter X can promote himself under the name of Dealer Y, Dr. Hofmann pointed out, he could carry the process one step farther and create a demand for Painter X by buying him under the name of Collector Z. Says Hofmann: "The unknown painter who buys his own works at auction to increase their value is not unknown...