Word: hirschmann
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Much against advice of wiseacres, who said he would lose his shirt. Ira Arthur Hirschmann, music-loving vice president of Manhattan's Saks-Fifth Avenue department store, last year founded the New Friends of Music. Its purpose: to give Manhattanites the very best in chamber music, played by the very best artists (TIME, Nov. 16). Before selling a ticket for his series of 16 Sunday concerts, Mr. Hirschmann boldly took on some $9,000 worth of contracts with artists and Town Hall. The season over, astute Friend of Music Hirschmann could grin at calamity-howlers...
...from 5:30 to 7 p. m. As before, applause is frowned upon and there is no chatty intermission. Devout subscribers will hear nothing but Mozart, Schubert, Schumann. For the first time, all the music will be recorded by RCA Victor; some of it in advance. Friend of Music Hirschmann's thesis- that chamber music is too rarely played in public, too hard to get on discs-had scored another point...
Pianist Monath collaborated with Ira Hirschmann from the founding of the New Friends, last week was about to become his bride. The programs which she planned for him last year bore heavily on Brahms, emphasized the evolution of Beethoven's musical thought, showed the place of the piano in chamber music. In planning this year's programs, Pianist Monath performed the notable feat of reading through the massive tome, Chronologisch-systematisches Verzeichnis sammtlicher Tonwerke Mozarts, by Dr. Ludwig Ritter von Kochel, who patiently numbered each & every one of Mozart's voluminous works. She emerged with such rarities...
Young Mr. Hirschmann banded together a non-profit organization of music lovers called the New Friends of Music, Inc., announced that they would run this winter a series of 16 concerts devoted to the more erudite chamber music and songs of Brahms and Beethoven. To attract sincere music lovers and discourage the carriage trade, they held their prices down to $1.10 top, promised to get not the most noted performers but the most competent. Old hands predicted ruefully that they would run aground. Last week when the New Friends opened the doors of New York's big Town Hall...
...years, Ira Hirschmann has plu ged into many ventures, seen most of them succeed. Son of a Baltimore banker, Adolph B. Hirschmann, he studied economics at Johns Hopkins, left at 17, took up music with Peabody Institute instructors. At 20 he got a job as office boy in L. Bamberger & Co.'s department store, Newark. There he helped build radio station WOR, annotated its Philharmonic Orchestra broadcasts for three years, was appointed sales and publicity director at 23. Six years later he took the same post with Lord & Taylor's store, planned their crisp black and white advertisements...