Word: highlight
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Dates: during 2000-2009
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...Patrick Gavin (12:40 a.m.) Night highlight: finding bon jovi by himself: "what, no one to hang out with?" "I know!" "For a change" "very true sir" (smile) I repeat...
...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...
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