Word: hi
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
There is undoubtedly too much buying for show, status and the sheer pleasure of expensive gadgetry. Perhaps the audio addict spent ridiculous amounts of money on massive monaural hi-fi rigs. But he later switched to stereo and small speakers not out of mere faddism but because they were better. Basically, the American wants what is best, not what will last forever. What upwardly mobile American really wants a car that will last 30 years, as he watches newer models go by, with power steering and brakes, pushbutton windows, et al. Or the refrigerator without automatic defrosting? The stove without...
Little Old Lady. Much of the increase is due to the droll cards the company calls "Hi Brows," which, along with other studio-type cards, now account for 11% of its business. Other cards are designed for the customer President Irving Stone describes as "that sweet little old lady who remembers everybody." Hi Brows are for younger people who want something a little spicier than sugar. Indeed, Hi Brows sometimes hang over the brink of bad taste. "For your birthday," reads one, "just a refreshing wish . . . may your cesspool never clog." For graduation, American Greetings has a suitable Hi Brow...
Such cards emerge from brainstorming sessions that a special staff of American Greetings' artists and editors hold at their offices in a onetime airplane plant in Cleveland. Stone, whose regular staff of 200 creative people is much more dignified, gives his Hi Brows free rein. They include an ex-nightclub comedian, a onetime disk jockey who likes to blow on trumpet mouthpieces while he creates, and an astrologer who owns the largest collection of Batman comic books in Ohio; their office decor ranges from a sculptured bust with a leather flying helmet on it to a tape recorder...
...Naturally," said Dr. Bowes, "the less organized will treat their hi-fi set rather like the emotionally immature treat a car-as an expression of aggression, as a power symbol. To many it has a sexual connotation. Perhaps in the twiddling of knobs there may be a masturbatory equivalent. Certainly the ability to take control of a situation relieves anxiety, and what control is given to the manipulator of a hi-fi apparatus when with the flick of a wrist he may attenuate his treble, emphasize his bass, turn down the volume to a whisper, or blast the neighbors with...
Psychiatrist Bowes, director of the Institute of Neurology and Psychological Medicine in Grand Forks, N. Dak., spoke from intimate experience. At 55, he is undoubtedly one of the most hopeless hi-fi addicts who ever attenuated a treble. Last week, while on vacation in London, he relieved some of his anxieties by hiring 63 off-duty members of the Royal Philharmonic Orchestra to record his favorite ballet music from Verdi's Sicilian Vespers and Rossini's William Tell. Bowes first hit on the tape-it-yourself idea while visiting a musician friend who was making a recording...