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...fastest-growing rent-a-truck outfit in the history of the business. It has aggressively bought full-page ads in scores of newspapers and magazines, posted Jartran flyers in thousands of apartment buildings and mailed discount cards to graduating college seniors who would soon be moving their books, hi-fi sets and clothes. After some 17 months of operation, Jartran has more than 30,000 trucks and trailers and 2,200 independent dealers in the 48 mainland states. The waiting list for dealerships numbers 1,800. Though start-up costs have precluded any profits so far, Jartran expects revenues this...
This is all part of kosai-hi, literally entertainment expenses. Japan's national tax administration estimates that total outlay for company entertainment during the past fiscal year was $13.3 billion, up 11.2% from the previous year. While the Japanese defense budget is .9% of the country's G.N.P., corporate wining and dining accounts for 1.2% of total national output. Japanese tax law even permits smaller companies to write off more entertainment than large ones, on the grounds that fledgling firms have more need to grease the corporate skids...
...Japan, kosai-hi is the rule. Top executives are expected to spend up to three or four nights a week entertaining-eating in posh restaurants or golfing on lush greens. When a Japanese company launches a new product, its executives entertain prospective buyers to help them reach a consensus fast. Says Ryutaro Nohmura, a leading tentmaker: "Kosai-hi is nothing less than the lubricant for our enormous business machine, the very source of our economic vitality...
...Special Trade Representative. The new selections: Jeane Kirkpatrick, professor of government at Georgetown University, as U.S. Ambassador to the United Nations; Denver Lawyer James Watt, an advocate of oil and gas development of wilderness lands, as Secretary of the Interior; Samuel Pierce, a black attorney and labor mediator hi New York, as Secretary of Housing and Urban Development; John Block, Illinois director of agriculture, as Secretary of Agriculture; and former South Carolina Governor James Edwards as Secretary of Energy. In addition, Reagan named Richard Allen to head the National Security Council and Martin Anderson Domestic Affairs Adviser on his White...
...whole, however, people will fight through a for bidding given name, especially when they want to make some one more vivid hi their minds. Where would baseball be without Goose, hockey without Boom Boom, football without Mean Joe? Common criminals would sound like common criminals were there no Machine Gun, Killer or Mad Dog among them. Not that all gangster names are so picturesque. Nathan Kaplan's monicker was "Kid Dropper" for reasons too awful to contemplate. And Al Capone was known as the Millionaire Gorilla, though it is hard to picture some floozie chucking him under the chin...