Word: heroical
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...beauty articles, invited Nurse Phillips to Mademoiselle's, Manhattan office. Convinced of the young lady's good faith, the editors decided to take a sporting chance and see what could be done about her personal appearance in one week's time. Thus was launched a heroic course of beauty treatments and a smart circulation and merchandising stunt...
...Most heroic deed of the afternoon was performed by a gallant gentleman (from the Harvard stands) who dashed across the muddy field in pursuit of a lady's umbrella. With fearlessness that called for cheers from the entire audience, he saved it from the threatening advances of Jim (Jim's only display of emotion all afternoon.) But his hardest test was yet to come. Apparently unversed in the art of dousing a spinnaker, this hero attempted to close the object while still facing full into the gale. Result: one umbrella, inside out. Undaunted, he wheeled around, let the wind restore...
Meanwhile White Generalissimo Franco arrived at the Alcazar Fortress which his Whites relieved after 71 days of heroic siege (TIME, Oct. 5). Haggard, tattered and bearded, the cadets and soldiers of Spain's West Point garrison, who have written one of the most exciting pages in their country's modern history, lined up in front of the Generalissimo, a dumpy little chief in a tasseled forage cap. Down the line he went, kissing each man and clasping him hard. Then out stepped the Alcázar's heroic Commandant, bearded, emaciated Colonel José Moscard...
...drive for advertising continued under the leadership of Maurice L. Farrell, senior partner of F. S. Smithers & Co. and chairman of the Exchange's committee on public relations. An old-time newshawk who was once managing editor of the Wall Street Journal, Broker Farrell last week won a heroic victory. For the first time in 144 years, except for a brief period during the War when it unbent as a patriotic duty to participate in prompting the sale of Liberty Bonds, the New York Stock Exchange published paid advertisements...
...refrigerator only to have his invention stolen, he plans to sue his swindlers until Hannah dissuades him. When he complains that her advice of nonresistance means hoisting the white flag, she cries "White banners!", shows him that moving on to other achievements, turning the other cheek, is more heroic than fighting. Although few readers are likely to accept her counsel unequivocally, it certainly works out well in Paul's case. He writes a life of Spenser that wins him academic acclaim, later invents a better refrigerator that makes his fortune...