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...Yonkers Herald Statesman (47,852), long dubbed the "Sterile Hatesman" because of its boring and often narrow-minded tone, quickly got Head's O.K. for a series on Yonkers Mafiosi that the previous managers had prohibited. Heavily Italian Yonkers was outraged, and Herald Statesman Editor Barney Walters had his car windshield smashed eleven times, but the paper was suddenly worth reading again. These days Head's papers even endorse Democrats from time to time, which would have been heresy under the Macys, but individual editors must check with him first. To capture suburban readers on weekends...

Author: /time Magazine | Title: The Press: The Rochester Acquirer | 5/22/1972 | See Source »

...that a multiplicity of trademarks entails, Humble officers last week announced final agreement on a compromise. As of next January, the firm will change its name to Exxon Co., and in July its three gasolines will become Exxon, Exxon Plus and Exxon Extra. A $25 million advertising campaign will herald the name change. Another $100 million will be spent to switch signs at the company's more than 25,000 stations and impart Exxon to its letterheads, gas pumps and trucks...

Author: /time Magazine | Title: MARKETING: On with Exxon | 5/22/1972 | See Source »

...announcing the decision. Harold Clancy, president of the Herald-Traveler, said that the loss of Channel 5 in Boston to Boston Broadcasters Inc. (BBI) had cut off "the source of funds essential to continue newspaper operation." BBI took over Channel 5 in March after the U.S. Supreme Court refused to reverse a lower court's ruling granting it license to the station...

Author: By Richard J. Meislin, | Title: Directors of Herald-Traveler Vote To Sell Name, Plant to Hearst Corp. | 5/19/1972 | See Source »

...added, however, that the Herald-Traveler Corporation would continue to operate radio station WHDH and would change its name to WHDH Corporation...

Author: By Richard J. Meislin, | Title: Directors of Herald-Traveler Vote To Sell Name, Plant to Hearst Corp. | 5/19/1972 | See Source »

Clancy did not indicate an exact date for the last edition of the Herald-Traveler. However, other sources have said that the paper will cease publication on June 4. The Herald-Traveler is in its 125th year of publication...

Author: By Richard J. Meislin, | Title: Directors of Herald-Traveler Vote To Sell Name, Plant to Hearst Corp. | 5/19/1972 | See Source »

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