Word: heralding
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...scrambling to get headlines for a professor proud of some scientific advancement, and in the afternoon be running interference for a scholar who claims his studies cannot be interrupted by chattering journalists. And then Lord might discover that it's Thursday, and her weekly column for the Boston Herald American is due. "I'm just a flack," the lady...
Dallas is a notable exception to that woeful rule. There, a Texas-style shoot-out is being staged by two local papers: the deeply conservative Morning News (daily circ. 283,700), which used to be dismissed as the Morning Snooze, and the Times Herald (daily circ. 243,500), whose sensational coverage once earned it the sobriquet Crimes Herald. Locked in a struggle to become the best in the booming Southwest, both papers are rapidly piling up prizes as well as profits. At the same time they are proving, as the Times Herald put it in a nationwide help-wanted campaign...
...roots of the competition in Dallas (pop. 904,000) can be traced back to 1970, when the second-place Times Herald was acquired by the Times Mirror Co., which counts the Los Angeles Times, Long Island's Newsday and the Denver Post among its string of highly rated papers. The new owners started pumping in money and recruiting new blood from top papers across the country. In 1975 Executive Editor Kenneth Johnson, now 47, a tough West Virginian given to chainsmoking and chewing out reporters, was hired from his job as vice president at the Washington Post to revitalize...
...there's a writer of real quality who also appeals to the popular reader," says Sheppard. "Irving is one." No newcomer to the risky but rewarding task of spotting literary talent, Sheppard worked as an editor and reviewer for the book section of the now defunct New York Herald Tribune before joining TIME as a book reviewer in 1967. His cover story this week on Irving, which was edited by Stefan Kanfer and researched by Zona Sparks, is Sheppard's third. (The others: Vladimir Nabokov in 1969 and Mario Puzo...
...lead to confusion and dangerous mistakes. Georgia Sobiech, staff director at St. Joseph Medical Center in Burbank, Calif., says flatly that registry nurses are often incompetent and that some agencies are no better than "pimps." As proof, she cites the case of a reporter from the Los Angeles Herald Examiner who posed as a nurse, passed a registry exam and was sent off to a job. Says Sobiech: "You have no way of evaluating registry nurses until they do something stupid-and then it may be too late...