Word: henceforth
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Last week Borden admen decided that Elsie had done her job. Having made the Borden name a household word, she will be moved into the back of the admen's stable. In ads henceforth, Elsie, her husband Elmer, daughter Beulah and son Beauregard will play second fiddle to Borden's 210 consumer products. But Elsie will stay on as Borden's trademark, all dolled up in a new garland of daisies...
Last week it was the Tories' turn to propose a disreputable transaction. Receiving a demand from Bamangwato elders for the return of Seretse and his queen, the Churchill government abruptly announced that Seretse henceforth is forever barred from the chieftainship. As a sop to Seretse, they offered him a government job in Jamaica, but said it would not be kept open long (he refused...
Last week the Peronistas struck back. The Central Bank of Argentina announced that henceforth import permits will be required for many U.S. magazines and the Argentine post office said that 13 of them were banned from the mails. The banks made it plain that no import licenses would be issued. The 13: LIFE, Look, Cue, Collier's, Saturday Evening Post, Vision, U.S. News & World Report, United Nations World, Quick, Business Week, Editor & Publisher, Harper's and Cosmopolitan. TIME was left off the new list only because it has been banned from Argentina ever since...
...smooth efficiency over the western Mediterranean. One incident had marred the maneuvers. When a British commander wanted an Italian commander to stop sending messages in code, he sent word: "Use plain language." The Italian thought his idiom was being criticized, and froze into sulky silence. Carney ruled that henceforth the proper NATO instruction should be "Do not encode...
...Queen's husband, Prince Philip, Duke of Edinburgh, will henceforth rank as "first gentleman of the Realm" whenever he is out with his wife. When Elizabeth is not present, Philip, as the most recently created royal duke, will take third place after George VI's brothers: Prince Henry, Duke of Gloucester, and Prince Edward, Duke of Windsor...