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...food companies like South Korea's LG and Finnish cell-phone giant Nokia, targeting Muslims is also big business. LG offers an application to help users find the direction of Mecca, while Nokia has free downloadable recitations from the Koran and maps showing the locations of major mosques in the Middle East. Such offerings increase brand loyalty, according to market research by the Finland-based Muslim lifestyle portal Muxlim.com. "There's a lot of room out there for mainstream brands to appeal to Muslims without making changes to their products," says Muxlim.com's CEO Mohamed El-Fatatry. "It's just...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

...main store. "I'm so scared," said Norini Razak, a 23-year-old regular Carrefour shopper in a grey-and-white hijab. "It's difficult for one to know what is halal and what is not, so I'd prefer to go to a shop with labels [to help...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

...years. "People mistake the government sanctioning your marriage for commitment," he says. The father of three girls ages 1 to 7, Backman finds marriage not only unnecessary but also tarnished by commercialization. By not marrying, he says, "I saved $50,000 on a wedding, money I can use to help pay for the kids' college." (See pictures of the college dorm's evolution...

Author: /time Magazine | Title: All but the Ring: Why Some Couples Don't Wed | 5/25/2009 | See Source »

...national interest. A stiff new gas tax, phased in as the economy strengthens, would push new-car demand toward more fuel-efficient vehicles just as the U.S. market for cars improves and auto production ramps back up. That would both stimulate the market for new cars and help curb our self-defeating addiction to buying oceans of oil from countries that wish us ill. It would be unpopular, of course, but many responsible things are. Revenues from such a gas tax might also help Obama stop being so, well, irresponsible about how to pay for his "new era of responsibility...

Author: /time Magazine | Title: The Sacrifice Gap | 5/25/2009 | See Source »

...larger public sector, then would not the honest and responsible move be to ask everybody to pay at least a little bit more? Is a taxpayer making $95,000 a year such a delicate Fabergé egg that he or she cannot chip in an extra $750 a year to help pay for this huge new public sector and all the benefits it promises...

Author: /time Magazine | Title: The Sacrifice Gap | 5/25/2009 | See Source »

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