Word: helping
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...article in Psychological Science. The Dutch team not only replicated the earlier research but also found that people become more altruistic after they have been imitated. Mimicked participants in the Dutch study, which was conducted in the same way as the Chartrand and Bargh study, were willing to help a researcher who had "accidentally" dropped some pens 84% of the time; those in the control group helped pick up the pens only 48% of the time. The Dutch team has also found that waiters get larger tips when they use the precise words that a customer used to order food...
Internet marketing doesn't always work - remember three years ago, when Snakes on a Plane was predicted to be a smash because of all the fanboy chat, then crashed on arrival? - but it can help spread the word for a film that has other elements, like thrills and ugly aliens. And when, like District 9, it's a damn fine movie...
...year-old mountaineer fell while attempting to summit the notoriously difficult peak in northeast Pakistan's Karakorum range, breaking his leg and possibly his wrist. Unable to get him down unassisted, his climbing partner, Alvaro Novellón, left Pérez with supplies and went for help. But a combination of bureaucracy, complicated logistics and poor weather impeded search efforts, and it wasn't until Aug. 14, a full six days after the pair's climbing club first received word of the accident, that a rescue operation began. Two days later, the rescue attempt was called...
...pair was at 20,600 ft. (6,300 m) when Pérez fell. Novallón left him bivouacked with food, a gas stove and a sleeping bag, as well as a realistic assessment of how long it might take for help to come. "Oscar knew it would take six or seven days for a rescue team to reach him," says Alfonso Uriel, spokesman for Peña Guara, the Huesca climbing club that has been organizing the effort. "So psychologically, he's prepared. He knows not to give up hope after just a couple of days." (Read "Blind...
...Taiwan will need all the help it can get. Current estimates figure that Morakot caused $910 million in losses to agriculture and infrastructure, and the cost for reconstruction is estimated at $3.6 billion, about the same as the 1999 earthquake. The foreign ministry is asking other countries for help, another issue it has been criticized for being slow on. In particular, it's asking for prefabricated houses and helicopters that can lift trucks and excavators so that roads can be reopened. China, which Taiwan has grown closer to under the Ma administration, has also offered to provide 1000 prefabricated homes...