Word: helpfulness
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...OPEC's Bad Boys In theory, 11 of OPEC's 12 members are obligated to follow production quotas, including the sharp cuts voted on last December, which helped to double world oil prices within a few months (only Iraq is exempted, because of the war there). OPEC quotas are crucial to propping up world oil prices; without them, oil futures would currently trade at between $25 and $30 a bbl., according to Edward Morse, head of economic research at Lewis Capital Markets in New York. But in reality, some OPEC leaders simply ignore their quotas, because they need every penny...
...Twitter is becoming a hub not just for socializing but also for social action. And as silly as they may sound, "Twestivals" get people to meet off-line to help a local charity. For non-Twitterers, TimeBanks.org is spreading a form of reciprocal community service, including everything from day care to tutoring...
...Join a neighborhood volunteer group like Brooklyn's In Our Backyard and Washington's CarbonfreeDC, which help groups of friends partner on projects - like planting gardens and teaching people how to green their homes - and have some fun along...
...Other companies are ratcheting up their responsibility commitments. Intel, the world's largest chipmaker, says it plans to increase investment this year in energy efficiency that will help the environment and cut costs. Mars and Cadbury have unveiled plans to increase the amount of cacao they harvest from sustainable sources because it is good for the environment and will also relieve potential shortages in the future. The high-end stroller company Bugaboo just announced it is joining the multibrand (RED) campaign - think Gap, Apple, Bono - and will start contributing 1% of its total revenues to the Global Fund that helps...
...standardize a sustainability index is so important. If companies are really improving their carbon footprint - and, one hopes, the way they treat their workers - in order to improve their image and engender consumer loyalty, isn't that a net good thing? And if they are doing it exclusively to help their bottom line, so what? "I don't care whether companies change for the love of the environment or because of their financial interest," says Geoffrey Heal, a Columbia Business School professor and the author of When Principles Pay. "The most sustainable solution is to have companies responding to financial...