Word: helmut
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With Christian Democrat Helmut Kohl recently installed as Chancellor of West Germany and Socialist Prime Minister Francois Mitterrand facing formidable opposition in France, the Tory triumph stirred talk of a rising conservative tide in Western Europe. The election is also heartening for Ronald Reagan, whose resolutely anti-Soviet foreign policy and free-market economic philosophy are shared by Thatcher. As he weighs a second term, Reagan cannot help noting that Thatcher scored points for bringing down inflation but did not seem to lose many for failing to cut the worrisome unemployment rate...
...then he was back in Switzerland, in charge of marketing. When CEO Helmut Maucher began redefining Nestle's product and branding strategy, he leaned increasingly on Brabeck. He even took to calling Brabeck Suslov, a joking reference to Mikhail Suslov, notorious chief ideologist of the Soviet Communist Party. The new product strategy involved grouping all Nestle products under six global brands, including Nescafe, Nestea and Nestle itself. Once it was launched, Brabeck grew restless and asked to be sent back into the field. Maucher was then in his mid-60s and close to retirement. Brabeck technically reported to the chief...
...critics say its product-line expansion hasn't solved all its growth challenges or given it much protection from the increasingly competitive luxury segment. Helmut Becker, an auto consultant and formerly BMW's chief economist, says the idea behind the failed Rover deal--to turn the firm into a two-brand company, one for the mass market and one a premium brand--was a smart one, since it would have enabled BMW to spread the huge cost of new-car development over a far bigger group. "BMW's main weakness is that life is getting ever narrower in the premium...
...sure, Reagan was not the only weakened leader in Venice. Wits went too far in talking about a "lame-duck summit." West German Chancellor Helmut Kohl was re-elected in January, British Prime Minister Margaret Thatcher was on the verge of winning a third term, and French President Francois Mitterrand has recouped his popularity. But Prime Ministers Amintore Fanfani of Italy and Yasuhiro Nakasone of Japan are due to step down soon, and Canadian Prime Minister Brian Mulroney is in severe political trouble at home. No wonder that their deliberations in a 17th century monastery on the island...
True, that judgment would have been harder to make in the early 1990s. Then, Jacques Delors was the President of the European Commission, the single currency was being planned, and François Mitterrand and Helmut Kohl were shaping European policy. It seemed certain that political union would follow the economic variety and the E.U. become a second democratic Atlantic superpower. But that dream was curdled by European dithering in the Balkan wars and by the concomitant realization that European electorates had no stomach for displays of superpowerdom as they have been conventionally measured: that is to say, in killing...