Word: hells
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...Hell, no! Don't penalize your advertisers who are clever enough to copy your style...
...even a shoestring made in the U. S., Diplomat Fletcher replied: "I'm sorry the cable office isn't open today. I'd cable the President that the American shoe string industry is ruined." When Ambassador Dawes asserted that diplomacy "is easy on the head but hell on the feet," Mr. Fletcher quietly observed: "It depends on which you use." But wise cracks are incidentals to his trade. He plays poker and politics to win. In inter national politics he has usually won. Therefore he must have felt decidedly uncomfortable last week at the unanimous opinion...
They are known to be extremely devoted. In Hollywood Turner flew a plane of his own in Hell's Angels, became an aviation technical adviser for the cinema. In 1929 he organized Nevada Airlines, operated it successfully for eight months. But the obscurities of ordinary business held no attachment for Turner. While working for Gilmore Oil Co. as an aerial advertiser, he acquired a 450-lb. lion cub which flew everywhere with him and helped to get his picture in the papers. Better known than this pet is the Turner uniform-robin's-egg-blue tunic, faun-colored...
...HELL! SAID THE DUCHESS-Michael Arlen-Doubleday, Doran ($2). A trickster in a tricky trade. Author Dikran Kouyoumdjian (Michael Arlen) has altered the cut of his books at fashion's wink. Ladies in green hats are long passées, but duchesses are never out of style. Hell! Said the Duchess is nicely calculated to tickle the fancy of detective-story addicts, of tycoons tired of trilogies, of all persons except young children who are for the moment sick of being serious...
...emergency service. Reason was that bald, long-nosed William Fox, armed with a U. S. Supreme Court patent decision, was out of the well-lined hole into which he was cudgeled four years ago. This half-forgotten ex-newsboy and shoe-polish hawker was bent on raising as much hell as possible in the industry from which he had been exiled. In October 1929, William Fox celebrated the Silver Jubilee of his film enterprises. Frenzied buying and frenzied borrowing had made him the undisputed grand panjandrum of cinema, ruling a $200,000,000 empire. He had just got control...