Word: heath
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...tide has turned, and is now running strongly in our favor. One more shove and we can get Britain back on course." It was a brave boast, but as Britons prepared to go to the polls for this week's general election, Tory Leader Ted Heath clearly needed to pull out all the stops. Nor was his claim without a shred of support. Britain's major opinion polls did, in fact, register a slight shift to the Conservatives, though hardly enough to slice significantly into the Labor Party's huge lead...
...however, enough to convince hard-driving Heath that his fast-moving campaign was paying off. By air and auto, he continued to crisscross the nation, rapping Prime Minister Harold Wilson's Laborites for rising prices, for failure to settle the Rhodesian crisis, and for waste in government. "Vote Labor and pay later," Heath warned his listeners...
Diversified Attack. There was little doubt about who had won that exchange. Heath has seized on other issues only to see them fade either because of voter indifference or because of Wilson's refusal to take the bait by arguing back. As a folksy gimmick, Heath reduced his attack on Wilson's economic policies to an arithmetic formula: 9-5-1. The nine stands for Britain's soaring 9% wage increases in the past year despite Labor's pledge to hold down wages. The five stands for the 5% hike in prices in spite of Wilson...
...Next Heath tried to capitalize on the sensational news of a kangaroo trial of seven nonstriking workmen by strikers at a British Motors Corp. plant. He hoped to use the incident as an example of how badly the nation needs the trade-union reform plan that he is pushing. Heath even briefly postured as a British De Gaulle, characterizing the French President's NATO-wrecking as "helpful" and darkly warning Britain against too much dependence on the U.S. So far, none of Heath's attacks have scored...
...Market Treatment. Heath's failure to find an issue has only spurred him to try harder. Each day he hops into a helicopter or chartered DC-3 to commute to the hustings, gives as many as six or seven speeches, in between riding from place to place in a motorcade, often standing in the open sunroof of a campaign car to flash his smile at bystanders. In the process, he has shed much of his computerlike coldness. Each evening he crawls from pub to pub, swigging stout, shooting darts and talking politics before flying back to London...