Word: heath
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Moreover, Ted Heath began to score with the issues. He took personal charge of the campaign, insisted that the party concentrate on prices and taxes. Some ranking Tories disagreed. Attacking Wilson on the economy, they argued, would be hitting him where he was strongest. Wilson was indeed making much of Britain's ability to pay its own way at last. On his forays into the countryside, he often began with a proud boast that Britain was no longer facing the world with cap in hand...
Doggedly, Heath kept to his own path, convinced that housewives were heeding his message. If Labor came back to power, he cried, its tax policies would guarantee more inflation. "We would have a 3-shilling loaf, a shilling bus fare and a shilling telephone call, and we would have to pay for them out of a 10-shilling pound," he declared. In Leicester, he evoked the specter of "the poor, the penniless and the housewives" facing across-the-board price boosts?milk up twopence a pint, jam up 8 pence a pound, sausage up 9 pence, coal...
...Heath expanded the "shopping-basket campaign," as Tories now called it, to warn that the whole nation might again have trouble making ends meet. Wilson's "sunshine economy" could not last, he warned. If Labor was elected, there would be another "freeze and squeeze" on wages and profits. "That's life with Labor. Four years squeeze and four months sunshine," Heath told crowds. Not on speaking terms with his rival, he zeroed in on Harold Wilson's credibility. Time and again he appealed to "those who despise the slick trick, the easy promise" to turn the Labor rascals out. Heath...
Events seemed to justify Heath's doomsaying. The four-day national newspaper strike in early June and a slowdown by doctors unsettled the la bor scene. More important, the trade figures for May, made public only three days before the election, showed a sharp dip of $74 million, shaking voters' confidence in Wilson's assurances about the economy's strength...
...winning mar gin declining from 7% to 2%, but the Gallup and Marplan polls both showed a continued rise in Labor's edge. Only one sampling, which was conducted by the Opinion Research Center poll, predicted a Tory victory ? but only by a bare margin of 1%. Heath shrugged off all the surveys, insisting that the To ries would win. "The only poll that counts is the one on June 18," he said...