Word: heartlanders
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...group of Japanese men dressed in jeans and boots, gazing at the sea of pickup trucks in the parking area. The men were from Toyota, which has been trying with scant success for years to persuade Americans to dump their Ford and Chevy pickups--the cowboy Cadillacs of the heartland--for a Toyota. Spending hours observing folks as they tailgated, hitched up horse trailers and hauled everything from plywood to goat sheds, the Japanese took copious notes, even if they still couldn't quite understand the American lovefest with the pickup. "There was a level of amazement," says Jim Press...
...through the 1970s and early '80s, when its heartland copier business was running into stiff competition from Japanese producers like Canon and Ricoh, Xerox (1984 sales: $9 billion) was looking for new lines of business. The company moved into, then out of, computers. It bought Crum & Forster, the big insurance company, which had heavy losses in 1984. Now Xerox is moving toward the land. During the next decade, it will oversee development of a residential and commercial community on 2,267 acres of prime real estate it owns along the Potomac River near Leesburg, in Loudoun County, Va. Total investment...
...various attacks on likely targets. If resources are spread too thin, they are useless, says Chertoff: "One hazmat suit in every town does nobody any good." Senator Mark Pryor of Arkansas has a different take. "If we are just safe in the urban areas and not in the heartland then America is not safe," he says. If Chertoff doesn't "pay close attention to the desires of Congress," Pryor warns, "he could very easily meet a lot of resistance." The secretary's retort: "Not everyone is going to be happy...
Mondovino’s subjects are driven alternately by money, fame, winelust, and terroir, the film’s untranslatable but ubiquitous term meaning something between “soil” and “heartland.” The film itself is driven by its energetic camerawork, tantalizing leads, and a madcap soundtrack ranging from vintage French cabaret to the Kinks. Adventurous moviegoers should be driven by curiosity and the desire to stray from the well-beaten Hollywood track, and they will not be disappointed...
...many of which are trying to cash in on the ever burgeoning religious market. Last summer she was signed by Center Street, a new imprint of Time Warner Book Group (like TIME, a division of Time Inc.), which the company says will release "wholesome" books targeted at "America's heartland." A Thousand Tomorrows, her first book for her new publishers, is due out next month...