Word: heards
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...when the damaged space shuttle Endeavour returns to Earth on Aug. 22 are zero. If this were the NASA of old - the one that disastrously miscalculated the dangers of a leaky O-ring and a punctured heat shield to the Challenger and Columbia shuttles, respectively - you would surely have heard a round of protest from at least a few highly qualified aerospace engineers...
...strategy, considering how consumers respond to names that they recognize. A flurry of new research is shedding light on people's tendency--when presented with a known object and an unknown one--to assign more value to the thing they've heard of, even if they don't know anything else about it. It's easy to imagine the evolutionary roots of a go-with-what-you-know principle--avoiding poisonous plants, say--but these mental shortcuts suit certain modern problems as well. For example, studies have shown that people are able to pick which of two foreign cities...
...helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...From the beginning, Aguirre didn't fit the typical SEC profile. The agency prefers to harvest its lawyers, young and malleable, but Aguirre heard a calling for public service after 28 years of private practice in San Diego. At the age of 61, he enrolled at Georgetown, and spent two years earning a masters in law degree (LL.M.), focusing on securities law. Once he got his chance at the SEC in September of 2004, the rookie was handed a case involving suspicious trading activity possibly based on someone tipping off Pequot Capital Management, Inc., a $7.4 billion Westport, Conn., hedge...
...active sleeper cells in the U.S. In fact, it did no such thing. If you read the 90-page report, you will see that it is a retrospective analysis of past plots, conducted with meticulous attention to detail. It is not the vague warnings of imminent doom we have heard from the federal government in the past. But the local CBS affiliate in New York City described it as "chilling," perhaps out of habit...