Word: hards
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Dates: during 1990-1999
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Multi-instrumentalist Moby, whose new album Play (V2) is heavily sample-based, is skeptical about the idea that deejays will ever be regarded as true artists. "I think being a deejay is a creative act, but I have a hard time seeing it as a musical act," says Moby, who worked as a deejay for about eight years and recently deejayed at the MTV Video Music Awards. "I see a good deejay as being a really amazing technician as opposed to a being a musician." Still, a good deejay can be a canny promoter. At the MTV awards, Moby says...
...they make the past the present and vice versa; they turn rock into hip-hop and back again, throwing everything into the mix, making boundaries illusory. Lethal, for example, has 60,000 LPs in his collection, from different decades and different genres. DJ Skribble, who has performed with the hard-rock band Anthrax and who is the co-host of mtv's Global Groove dance show, says, "People are now into groups and artists and not specific genres of music. Deejays are making music less segregated." Not to mention giving hope to people who can't play guitar...
...1950s, when the hard sell was hard to avoid, Stan Freberg came along to show Madison Avenue that the commercial could be a miniature work of art--and sometimes of daring. Freberg pitched Meadowgold milk in the style of Gilbert and Sullivan, hawked Pittsburgh paints with a takeoff on Moby Dick, and decked out Ann Miller with a Busby Berkeley chorus line to trumpet Heinz's Great American Soups. He produced radio ads for the McGovern-Hatfield amendment to end the Vietnam War and, perhaps even gutsier, persuaded Pacific Airlines to let him do a series of ads poking...
...reincarnated. Which would be fine except that Vedder isn't dead, so Stapp's vocal style comes across as a sort of ripoff. Still, Creed has its fans: the band's first album, My Own Prison, sold nearly 4 million copies. Its new CD, like Prison, features pile-driving hard rock and lyrics about spiritual longing. A few songs are agreeable in a middle-of-the-road sort of way. But that road is about as well traveled...
...York City. Clinton secured Hoffa's backing for HILLARY RODHAM CLINTON's bid for a Senate seat. Hoffa was publicly accepted as a national labor leader--or at least one with whom you could be seen in public. In fact, it was Clinton, not labor, who pushed hard for the invitation. If there was any loser, it was AL GORE. Hoffa remained firmly in the camp of those who want the AFL-CIO to withhold its early support for Gore, which could hurt the Vice President dearly. Gore needs labor's backing and, most important, its dollars to shore...