Word: hardness
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Dates: during 1960-1969
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...Washington Irving's tale, Tom Walker, Yankee miser, accidentally kicks up a skull in the woods and is admonished by a guardian devil named Old Scratch. His wife loses body and soul to Old Scratch, but wily Tom sells his soul only, and for hard cash. "Lend the money," the devil suggests, "at 2% a month." "Egad," replies Tom, "I'll charge...
...that at times owes as much to Don Miguel de Cervantes as it does to Scriptwriter William Roos. The Todd 70 Process camera is used to flashy effect, especially when it is mounted on a helicopter. And Hero Elliott is a remarkably sly and appealing comedian. Released as a hard-ticket, ten-a-week, $3.50 attraction. Scent will undoubtedly make millions. But most customers will probably agree that the smell they liked best was the one they got during intermission: fresh...
Every businessman knows that it is hard to make a fortune in these days of high income taxes. Last week American Motors President George Romney gave chapter and verse on how hard it is even for the high-salaried executive with stock options in a front-running corporation whose stock has soared...
...many foreign-trade experts are convinced that the biggest problem is a plain lack of salesmanship: the U.S. businessman has simply not tried hard enough to sell his products abroad...
...only four-fifths of a ton. The Commerce Department's Expert Emil Schnellbacher deplores the "great to do about ours costing more. They get more. In order to get across the idea that they are getting more for their money, we ought to go in more for the hard sell." Those who sell hard are doing fine despite price difference. American Chemical Paint Co. brings its 35 foreign distributors to the main plant near Philadelphia every two years for a refresher course on what makes its products good, what new ones are coming along. Consolidated Electrodynamics Corp., a precision...