Word: hardbound
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...Society does more with these books than just sell them in American Opinion bookstores. This month, for instance, Western Islands printed up a hardbound biography of Patrick Henry, pegged its retail price at $10, and then sent the books out free as an incentive for renewing subscriptions to the Society's monthly American Opinion magazine. The Society also sends copies out to local chapters across the country for the chapter library. Gotch showed me boxes of materials, including back issues of publications and reprints of articles, as well as books, which Belmont sends to the chapters. "There's fifty dollars...
However, after several more days of thinking about why I purchased Morgenthau's elaborate collection of hardbound theories, it occurred to me that his theories don't really concern nations at all. Instead, Morgenthau has written probably the most systematic and enlightening book about pro sports since Lou Gehrig, Boy of the Sandlots...
Remember back in 1958 when Danny and the Juniors sang with the fervor of true disciples, "Rock and roll will always be/It'll go down in history?" Well, a new book called The Sound of the City (Outerbridge & Dienstfrey, $6.95 hardbound, $2.95 paperbound) is the history they were singing about. There have been other chronicles about the rise of rock, but they have been either too scattershot or too personal. The Sound of the City manages to be both enthusiastic and exact. It is the best history of rock yet published...
Houghton Mifflin: $6.95 hardbound, $3.95 paperback...
There is money to be made attacking Kennedys, and Lasky knows it. "Go ahead. Get me," he recently goaded a reporter. "Hostile reviews sell books." Although JFK got mostly bad reviews in 1963, it sold, says Lasky, "about a quarter of a million hardbound copies. At $1.20 a copy, you figure...