Word: handelsblatt
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...costs down. Some shareholders hope that he will also show more attention to the stock price than Piëch did. His comments on that score so far are hard to read. "Naturally it is our goal to increase the long-term share price," he told the newspaper Handelsblatt last month. "But in our sector the money returns six or eight years after the investment. That's why the auto industry isn't in fashion on stock markets these days." Is that clear...
Sober periodicals such as the intellectual weekly Die Zeit questioned the ad's statistics, and the business journal Handelsblatt attacked it as "a model of tastelessness." Popular reaction was less restrained. Der Spiegel was deluged by bitter letters of complaint...