Word: hals
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...George Stevens, Cecil B. DeMille, Howard Hawks, Raoul Walsh, William Wyler, Busby Berkeley, Henry King, Ernst Lubitsch and Victor Fleming. Behind them were the producers, who were far more important then than they are now, men such as David O. Selznick, Sam Goldwyn, Darryl F. Zanuck, Pandro S. Berman, Hal Wallis and Arthur Hornblow...
...appeal to that vast and fast- growing group of consumers over 50. These citizens have plenty of cash, which few of them need to spend on baby-sitters or mortgages. Americans 50 and older control $130 billion in discretionary spending power, or half the annual U.S. disposable income. Says Hal Margolis, group senior vice president for the Lintas:Campbell-Ewald ad agency's Michigan office: "For a long time, no one in this business was paying any attention at all to people over 49. Then some of us started looking at the demographics. And we realized these people have...
...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...
...meet, Bird was presented with the Hal Ulen Award for the highest point totals in four years of Eastern meets. The victory in the butterfly clinched the title...
...Alan and Hal have a falling out after Hal attracts the attention of Madge (Leslie Powell), who is Alan's girlfriend Those who have seen Powell before will be disappointed with her unremarkable performance in Picnic...