Word: guys
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Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well...
...Call me Mr. Happy, but I think ...' or 'I know I'm Mr. Optimism, but ...,'" says an aide. A presidential adviser who has recently talked to Bush says he believes the President will finish stronger than most people think, largely because of the determination that critics call stubbornness. "This guy, at 11:59 and 58 seconds on the 20th of January 2009, in the moment before his successor is inaugurated, is still going to be trying to make it work in Iraq," the adviser says. "He really believes it can work, and he believes that his will can be part...
...where they had bled. The strong smell of chemicals began to make sense. They had been used to cover up the smell of vomit and dried blood. But, says the U.S. official, the threat of death was probably no more than just that. "They were already invested in this guy, having paid the people who snatched him," he says. "They would not kill him if there was even a remote chance of making some money...
...opportunities to see marquee players. But the draws would be smaller to accommodate more matches, so fewer low-ranked players could compete. "As much as fans will never come to watch me give a trophy in a beautiful blue suit, they won't show up to watch the 156th guy play," says De Villiers...
...example of how the straight-shooting South African is reinventing this most conservative sport. Bob Bryan, one of the pros who initiated the lawsuit along with his twin brother Mike--they're the top doubles team in the world--now lobs compliments via e-mail: "He's a cool guy who doesn't need this gig. He just wants to help tennis and the tour...