Word: gutenbergs
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...book restates McLuhan's increasingly familiar argument: the introduction of the alphabet 3,000 years ago, abetted by Gutenberg's introduction of movable print in the 15th century, turned mankind into the alphas and omegas of a giant cultural alphabet soup. The "seamless" and communal thought processes of tribal, preliterate man were fragmented; perception itself took on the rigid, abecedarian character of writing. Letters led to the "idea," which required structure-beginning, middle, end-and forced the writer or reader out of immediate experience and into an abstracted, objective remove from "group reality." According to McLuhan, the advent...
Canada's All-Purpose Prophet Marshall McLuhan, soon to be enchaired at Fordham University, has argued for years that the book is obsolescent. Unfortunately, his major testaments (The Gutenberg Galaxy, Understanding Media), while full of ideas, were rendered virtually unreadable by soporific syntax and mastodonian metaphors. Now, with the artful aid of a graphics designer, Quentin Fiore, McLuhan gets his message across more appropriately by juxtaposing his text with pictures. The result is a punchy put-on, to be sure, but that only serves to make a point: McLuhan has never taken himself as seriously as his critics have...
...Gutenberg Bibles are rare as the printings of William Caxton, the first Englishman to set his language in movable type. Both are as common as telephone books compared to a handwritten Caxton manuscript. When the Englishman's 15th century translation of the first nine books of the Roman poet Ovid's Metamorphoses, a series of moralizing fables, was sold at auction in London's Sotheby's (TIME, July 8), the illustrated gem fetched $252,000-a record high for any book ever sold to the public. A New York dealer bought it, and the 272-page...
Seamless Web. Author McLuhan is a University of Toronto professor and literary critic, who writes books (first was The Gutenberg Galaxy) to prove that books are responsible for most of the ills of modern man. Nationalism, war, industrialization, population explosion, the breakdown of human relations in urbanized chaos-McLuhan blames them all on Gutenberg's invention of movable type, and the resulting growth of both the audience and the technology for communication-by-print...
...detail, worked his own warm greenish-brown patina into their glittery pelts. After Barye's death, a wholesale Paris founder named Barbédienne began casting Barye's sculptures by droves with the help of a new reproducing machine that the founder claimed "did for sculpture what Gutenberg had long before done for the written thought." The machine triumphed: cheap copies of the work of les animaliers became as plentiful as paperweights. In the exuberance of mass-produced craft, Barye's exuberance for the noble beast got lost...