Word: guerrillas
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Dates: during 2000-2009
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Such stealthy efforts are but one phase of a larger growth industry of alternative and guerrilla marketing that ranges from handing out free samples to sponsoring concerts and other events. "We need to take our brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...hundreds of boxes from which mail is sent to a sorting office in Trenton, New Jersey, where four anthrax-laced letters were postmarked last year. COLOMBIA State of Emergency Newly installed President Alvaro Uribe declared a state of emergency in response to a wave of attacks by Marxist guerrilla groups. The decision will allow the President to impose new legal and security measures to confront what his government called "a regime of terror in which democratic authority is sinking." As one of the first consequences of the state of emergency, the government decreed a one-time tax, which is aimed...
...trial if he wasn't confident of a conviction. And while prison may restrict Barghouti to a symbolic presence in Palestinian politics, he clearly takes a long-term view - his strategy of "armed struggle" to end the occupation was partly inspired by the success of Hezbollah's 20-year guerrilla war in persuading Israel to withdraw from Lebanon. Barghouti may be betting that prison will anoint him as Arafat's ultimate successor, and also confer on him the nationalist moral authority necessary to make the compromises of statesmanship. But while Barghouti may imagine himself in the role of a Palestinian...
...policy hadn't worked. It was time for something more aggressive--a plan to make war against al-Qaeda. One element was vital. The Taliban's control of Afghanistan was not yet complete; in the northeast of the country, Northern Alliance forces led by Ahmed Shah Massoud, a legendary guerrilla leader who had fought against the Soviet invaders of Afghanistan in the 1980s, were still resisting Taliban rule. Clarke argued that Massoud should be given the resources to develop a viable fighting force. That way, terrorists leaving al-Qaeda's training camps in Afghanistan would have been forced to join...
...Colombia's new President. No group claimed responsibility, but several factors pointed to the Revolutionary Armed Forces of Colombia (farc): the deadliness of the strike within 800 m of the presidential palace, the use of homemade mortars and an earlier pledge by Uribe to get tough on the Marxist guerrilla group. "Expect action every day, but not miraculous results," said Uribe...