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One big problem with letting your buying be swayed by specs is that your underlying preferences likely don't change along with your purchase decisions - and so you wind up at home with things that don't make you as happy. In one experiment, researchers presented two cell phones, and...

Author: /time Magazine | Title: Swaying Shoppers: The Power of Product Specs | 12/22/2008 | See Source »

In another experiment, the researchers gave people two bowls of potato chips. Type A was thicker than type B; the experimental group was told type A was 1.5 millimeters thick, while type B was 0.8 millimeters. As expected, once people were given the exact measurements, they much more often said...

Author: /time Magazine | Title: Swaying Shoppers: The Power of Product Specs | 12/22/2008 | See Source »

• Became the first woman to win the Profiles in Courage Award from the John F. Kennedy Library Foundation. Solis donated the $25,000 award to local environmental groups and, after some debate, decided to keep the second part of the prize, a silver lantern worth $10,000, as the...

Author: /time Magazine | Title: Labor Secretary: Hilda Solis | 12/22/2008 | See Source »

When President-elect Barack Obama tapped California Democrat Hilda Solis to be his administration's Labor Secretary, union leaders across the country rejoiced. The four-term Congresswoman has spent the better part of two decades championing workers' rights, including the Employee Free Choice Act, a new bill that would make...

Author: /time Magazine | Title: Labor Secretary: Hilda Solis | 12/22/2008 | See Source »

"Business groups will need to be very, very well prepared when they go and see her. Because in moving forward the Obama agenda she won't be taking any prisoners." - Jim Brulte, former Republican leader in the California Senate, on her reputation as a tenacious fighter for unions (AP, Dec...

Author: /time Magazine | Title: Labor Secretary: Hilda Solis | 12/22/2008 | See Source »

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