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However improbable the odds at this point or modest his short-term goals, aides say, Bush still subscribes to Rove's long-held dream that his will be the transformational presidency that lays the groundwork for a Republican majority that can endure, as Franklin Roosevelt's New Deal coalition did, for a half-century or more. Once he gets past the midterm elections, Bush plans to introduce a concept that, if anything, is even more ambitious than his failed Social Security plan: a grand overhaul that would include not only that program but Medicare and Medicaid as well. Says strategist...

Author: /time Magazine | Title: His Search For A New Groove | 12/11/2005 | See Source »

...would be a centerpiece of next year's agenda--until '07 or '08. In the meantime, he will probably start small by mentioning the issue in the State of the Union and other addresses next year. Tax reform tested poorly with a Republican-financed focus group, showing more groundwork needs to be laid. The official White House stance is that Bush has not decided whether to pursue the idea next year, but aides say they doubt they could attract Democratic support in a midterm-election year. And the G.O.P. is gun-shy after the Social Security debacle. "No one wants...

Author: /time Magazine | Title: Tax Reform: A Balk? | 12/5/2005 | See Source »

Marketers already seem to know a lot about how we think, but what if they could actually watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment last year, he scanned volunteers' brains as they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola...

Author: /time Magazine | Title: Getting Inside Your Head | 11/9/2005 | See Source »

...runs the Ahmanson-Lovelace Brain Mapping Center at UCLA, the brain atlas is due to be released online next year. Data are being stored and analyzed on a supercomputer at UCLA with 1 petabyte of capacity--equivalent to a book with 250 billion pages. "They are laying the groundwork for all other brain studies to come," says Allan Jones, of the Allen Institute for Brain Science in Seattle...

Author: /time Magazine | Title: Getting Inside Your Head | 11/9/2005 | See Source »

...local-news-friendly "tax families" who appeared with Bush back in 2001, as he promised that if you pay taxes, his plan would give you relief. But in one indication of the kind of autumn it's been, the tax-reform commission he appointed to lay the groundwork for new tax legislation reported back last week with an unsalable hash that one senior Administration official called "a dog." So White House and Treasury officials will have to rewrite it, stripping out, among other things, a proposal to scale back the politically sacrosanct home-mortgage tax break, before Bush spells...

Author: /time Magazine | Title: A White House Without Rove? | 11/6/2005 | See Source »

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