Word: greys
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Dates: during 1960-1960
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...took a breather in Scranton, Pa., Jack Kennedy was grey with fatigue, and his right hand was sore from being grabbed, squeezed, clutched at in some twelve hours of campaigning. It had been a day to remember: all through the mine-scarred countryside of Pennsylvania, from Bethlehem to Allentown to Wilkes-Barre, the people poured out, half a million strong, screaming, tossing food and gifts into Kennedy's open Ford, waving flags...
...there are the bobby-soxers and song faddists, who burst into Los Cerrillos airport last month to greet Canadian Rock-'n'-Roller Paul Anka, causing $25,000 worth of damage before airport crews cooled them off with a riot hose. But Anka, who affects boyish dignity and grey flannel suits, looks like a Boston banker compared to the Chileans' own pride, a character in far sharper threads who bills himself as Peter Rock. An exponent of the guitar-whanging, hip-swiveling school, Rock packs them into the smoky dens, where colericos meet to beat, and is said...
Into the battleship-grey conference room of the drab Bond Hotel in Hartford, Conn, last week walked Presidential Candidate Richard Nixon, Running Mate Henry Cabot Lodge, and such top campaign lieutenants as Labor Secretary James Mitchell, Attorney General William Rogers and Interior Secretary Fred Seaton. The men took their places around a long table, posed for press photographers. Then aides shooed the newsmen out, the doors closed, the smiles faded, and the Republican campaign team got down to the serious business before it: settling on strategy, tactics and schedules for the last, decisive weeks of the campaign...
...other key industrial states where the 1960 election will be won or lost. Mostly Democratic New York City has 40% of the voters, its mostly-Republican suburbs have 20%, and the remaining 40% are "upstate"-in a green and generally Republican fruit-and-dairy farmland dotted by a few grey and generally Democratic cities. Last week TIME Correspondent John L. Steele made soundings in all three areas, reported that Jack Kennedy stands to carry New York by a margin ranging from 250,000 to 500,000 votes...
Millions of dollars of free-though by no means favorable-publicity have made a household word out of a unique U.S. advertising invention called Brand X. Brand X in TV commercials is the com peting product that leaves tattletale grey, fails to keep a frothy head, or comes apart at the seams when tugged by two circus strong men. The ad industry has already run into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority. Last week the inevitable happened: unable to resist the lure of all those free plugs, several firms...