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...changed for at least a generation," the authors write. "Preparing for that eventuality now is essential." Perhaps because they have more to lose from not doing so, the cream of the crop has been better able to cope. Fifty-five percent of market leaders - according to sales figures - grew revenues in 2008, the authors note - a significant leap from the 40% of second and third-place companies that notched gains. That may be the least surprising element of this short, scary report. Shrewd management was likely how they reached the top in the first place...

Author: /time Magazine | Title: Downplaying the Financial Crisis | 4/10/2009 | See Source »

Zandi says he feels a little funny about all the attention he is getting. He grew up in Philadelphia, the son of an engineering professor at the University of Pennsylvania. He earned a Ph.D. from Penn and worked for Wharton Econometric Forecasting Associates before starting his company. He was photographed for Fortune in 2000 dressed like Rocky, which mortifies him now. "They called me the sexiest economist in America, and that was years ago, when I had hair and body mass and my teeth were shiny." He lives in Philadelphia, despite his constant need to commute to places like Washington...

Author: /time Magazine | Title: Economist Mark Zandi: The Recession's Hot Wonk | 4/9/2009 | See Source »

From the 1950s to the 1970s, homeownership and personal incomes grew--and so did tax rates and the increasingly complex tax code. Americans looking to reduce their liabilities turned to experts for advice on how much to donate to charity and what to claim as a business expense. By 1978, H&R Block was responsible for 1 in 9 returns; today the rate is 1 in 7. While many returns are prepared by employees at storefront-shops who take a short training course, there are some 400,000 certified public accountants in the U.S., who have passed a uniform test...

Author: /time Magazine | Title: A Brief History Of: Accountants | 4/9/2009 | See Source »

...entirely automated method of matzo production. In advertisements, Manischewitz boasted that "no human hand touches these matzos!" By 1920, he was the world's largest matzo producer - at 1.25 million rectangular, sheetlike matzos a day - but he always adhered to the original kosher rules. As Manischewitz's popularity grew, so did the general perception of matzo. Gone were the lumps and bumps of homemade mazo; machine-made mazo was uniform in size, shape, taste and texture. Manischewitz endured some controversy for his use of machines, but after he spent 13 years studying the Talmud in Jerusalem, even the most hardened...

Author: /time Magazine | Title: So You Think You Know Matzo? | 4/9/2009 | See Source »

...homelands - but had proved unwilling or incapable of developing. It wasn't an argument that washed with their opponents. The Eastern Cape's poverty lit the flame of rebellion in Mandela and Mbeki, both born and raised near the dirt-poor Transkei city of Mthatha, and Steve Biko, who grew up in nearby King William's Town. Even today, both the ANC and COPE claim the Eastern Cape as their heartland...

Author: /time Magazine | Title: Why South Africa's Over the Rainbow | 4/9/2009 | See Source »

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