Word: greening
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Dates: during 1950-1959
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...thumbed through the stack of forms. "Bureaucracy," he sighed, "bureaucracy." First there was the Fulbright, a green form to be filled out in quadruplicate: Vag was applying for one to Australia--little competition. Then, of course, there was a white Fulbright to be filled out in triplicate; not a real Fulbright at all, he corrected himself, but a Foreign Government Grant. Vag flipped a dime to determine whether it would be the French or German government that would be honored by his request; Franklin Roosevelt came up on top, and France won. "La douce France," he murmured, "nation de destinee...
With the Foreign Government Grant application he had folded another green Fulbright application. This he was to mark "Fulbright Travel application" (quadruplicate). It was for money to supplement his Foreign Government grant. Filed underneath these were the sextuplicate Marshall and the triplicate Rhodes...
...Paul's rang twelve. Vag counted them: one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve. He began to hum: "Twelve study transcripts, eleven Curricula Vitae, ten photos more, nine English biographies; eight green forms; seven French projects sheets, six Marshall sheets, five Rhodes references, four Fulbright Projects, three French government applications, two... two study projects...
...writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest and only brewery as a fitting prelude to Oregon's glorious 1959 centennial celebration. Just picture what reforestation will do for Times Square! Cool and green, teeming with game, salmon swimming up Pepsi Cola sign to spawn...
...advertising, paying social calls on Prime Minister Sean Lemass, and casting about for new clients for the W. & G. kooky jar. "We never solicit business," straight-faces Joe Weiner from San Francisco, "we wait for business." But he was not laying odds that another large chunk of the Green would not come under the spell of Adopted Leprechaun Gossage...