Word: greener
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That the destruction is taking place in Brazil is sadly ironic, given that the nation is also an exemplar of the allure of biofuels. Sugar growers here have a greener story to tell than do any other biofuel producers. They provide 45% of Brazil's fuel (all cars in the country are able to run on ethanol) on only 1% of its arable land. They've reduced fertilizer use while increasing yields, and they convert leftover biomass into electricity. Marcos Jank, the head of their trade group, urges me not to lump biofuels together: "Grain is good for bread...
Nonetheless, the position of Evangelicals in general (of whom Southern Baptists represent a sizable piece) has been swinging ever greener. Back in 2006, megapastor Rick Warren signed onto a statement calling for a reduction in CO2 emissions. More recently, old-line Evangelical leaders, such as James Dobson and Gary Bauer, tried to oust Richard Cizik, the head lobbyist of the National Association of Evangelicals, who has fueled attempts to rally conservative Christians to the environmental cause; but Cizik's organization, while never fully supporting his mission, refused to drop him. Cizik is pleased with Merritt's declaration. "That resolution last...
Others saw in the devastation a blank slate on which Greensburg could build back better by building back greener--with energy-efficient homes and offices powered by Kansas' abundant wind and biofuel resources. The community could become a mecca for environmentalists, drawing green businesses and new jobs. Daniel Wallach, an entrepreneur from a nearby town, formed the nonprofit Greensburg GreenTown shortly after the tornado to promote this transformation. "It could be a living laboratory," he says, "to demonstrate to the rest of the country and the world what a town of the future could look like...
...while it rewired its electronics business, Philips expanded in health care and lighting. The gradual switch to greener lighting and the rising sums being spent on health care for aging populations offered Philips the prospect of steadier growth. Flush with cash from selling unwanted units, Philips has splashed more than $7 billion on lighting and health-care companies, from Genlyte, a U.S. commercial lighting-fixtures firm it bought in November for $2.7 billion--the biggest buy it ever completed--to Lifeline, a Massachusetts-based provider of home medical-alert systems...
Since 1886, New York City's cleanup methods for ticker-tape parades have gotten greener. But the party still isn't exactly eco-friendly...