Word: great
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Dates: during 1990-1999
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...Home Depot campaign is an indication, the greens have a good strategy. Reluctant to be called anti-business, they refer to "market campaigns" rather than consumer boycotts. To deter corporations from taking timber from untouched parts of British Columbia's Great Bear Forest, the world's largest vestige of coastal temperate rain forest, the Rainforest Action Network, along with the Sierra Club and other groups, used a stick and carrot on the big customers of lumber companies. The activists blasted Home Depot for buying Great Bear wood, but when the chain stopped, they ran ads praising the decision...
...wackier moments--racking our brains about how to force ourselves to learn these great new companies, with market capitalizations already north of $10 billion--we resorted to a Rotisserie League of our own, a stock Rotisserie League. In our league, which focuses on companies that help other companies mine the Internet (called business-to-business), we draft and play real-live stocks with a mythical million-dollar pool...
Families who need to brush up on holiday skepticism should do themselves a favor and rent Miracle on 34th Street. (The original 1947 movie, starring a very young Natalie Wood, is wonderful.) Another great source of inspiration for parents and kids is the original "Yes, Virginia, There Is a Santa Claus," an editorial written by Francis P. Church for the New York Sun in 1897, in response to a doubting letter from Virginia O'Hanlon, 8. The essay is available at www.about.com and in an illustrated book version published by Delacorte Press...
Basically, it's your mean, very mean, standard sports story: an aging coach (Pacino) who is on a losing streak; a great veteran quarterback (Quaid) whose winning spirit has gone south; a cocky kid (Foxx) who needs some life lessons before he can step into the starter's shoes. The up-to-date spin on this tale is provided by the tough and scheming owner (Diaz), who has inherited the team, the Miami Sharks, from her more benign father and wreaks a certain amount of nontraditional havoc before she gets some sort of comeuppance...
Although its public relations department may not realize it, the USDA has some great ammunition against the inevitable charges that it's introducing un-American food products into our school systems. Back in the 1980s, members of the Reagan administration introduced soy as a possible cost-cutting ingredient for school lunches. The soy proposal, which suffered an early demise at the hands of those who opposed Reagan's spending cuts, was also doomed by its association with the President's infamous insistence that as far as school lunchrooms were concerned, ketchup could be considered a vegetable. Today, however, once-skeptical...