Word: gray
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...Mars, Women Are from Venus, and that, at least, seems to have been a beautiful idea. It has sold a staggering 6 million copies--making it, according to publisher HarperCollins, the best-selling hard-cover nonfiction book ever--and has been published in 38 languages. The book has earned Gray somewhere in the neighborhood of $18 million. And that's not counting the spin-offs. So far Gray has produced Mars and Venus in the Bedroom, Mars and Venus in Love, Mars and Venus Together Forever. Ask about future books, and his answer is, frankly, a little scary...
...addition to the books, there's an infomercial, sets of audiotapes and videotapes, weekend seminars, a CD-ROM, Mars and Venus vacations and a one-man show that began with a Broadway appearance last February and will continue at arenas across the country this summer. Gray also has a movie deal with 20th Century Fox and a planned sitcom. His new CD features a Mars and Venus song co-written by that Renaissance man Gray himself and performed as a sort of call and response by his-and-her vocalists. (Sample lyrics: Her: "Every time I try to tell...
...books could not be more different in many ways; in the back, for instance, where Tannen has placed footnotes, Gray has 800-numbers for ordering his products. But both are about the frustrations of male-female communication--how men hate to ask for directions when driving, say, or how women need to talk to feel closer. Says Tannen: "I suppose if I had wanted to build an empire I would be resentful, but I didn't." Gray acknowledges the similarities between his work and Tannen's--up to a point. "I do tend to skim all the best sellers...
...Gray insists that the growth of his empire is merely a response to the outpouring of interest in his work--hey, if people want a book for singles, he'll oblige. But though his intentions may be honorable and though any number of people swear by his methods, his sketchy credentials and entrepreneurial energies have some mental-health professionals more than a little concerned. "Couples relationships are incredibly complex," says Anna Beth Benningfield, president-elect of the American Association for Marriage and Family Therapy. "To tell a couple to go read this book and do this one thing...
...Gray's latest foray into the for-profit world is his new Mars & Venus Counseling Centers, in which therapists pay $2,500 for training in the Mars & Venus "technique," an initial licensing fee of $1,900 for the right to hang out a shingle (and use the logo) as a Mars & Venus counselor, and then a $300-a-month "royalty" payment. Gray says he has acquired his special love insights after years of counseling couples and hearing anecdotes from his fans at book signings and lectures. But he is not a licensed anything other than driver, to which some mental...