Word: gossips
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Your story about Hedda Hopper (TIME, May 25) gives the impression that my good friend John Chapman was dropped along with his column. Hedda Hopper's gossip may have triumphed over John Chapman's facts, but I happen to know that the New York Daily News is not dropping fact fancier John Chapman. I think Chapman readers would be pleased to know this fact...
...American people have always been a debating society. . . . They always have views. They always speculate about events. . . . It comes from concern to win the war and they ought to be allowed to grouse and gossip a little without being Sixth Columnists...
...queen-Hearst Gossip Columnist Louella Parsons-is not exactly dead. But her whims no longer command Hollywood. She still has 17,000,000 newspaper circulation, according to Hearst's I.N.S., through "several hundred outlets." But at one stride Hedda had reached a circulation of 5,750,000 daily (7,500,000 Sunday) through only 27 papers...
Hedda's triumph was a triumph for gossip over news. On June 1 her column will supplant that of the New York Daily News's John Chapman. During his two years in Hollywood he stuck to news, not gossip, "tried to report on the making of movies and let it go at that." In the end, instead of letting the gossip go, Chapman's column...
Much better liked than Lolly Parsons, when she started Hedda had to pit friendships and wits against the powerful inertia of Lolly's 20-year reign on Hollywood's gossip roost. Choice studio stories went first, automatically, to Lolly; actors phoned her first and eloped afterwards lest she sideswipe them ever after. In addition to her column, Hedda's schedule now includes three CBS broadcasts weekly for Sunkist Oranges over 42 stations (none in Los Angeles, which eats second-grade oranges), occasional magazine pieces, six movie shorts a year, some bit parts (latest: Reap the Wild Wind...