Word: gossips
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Variety's only real trade-paper rival is the Hollywood Reporter (circ. about 7,000). An unkind line in the gossip columns of either journal can ruin a Hollywood breakfast, bring final collapse to a shaky reputation, endanger an expensive production or send shudders through an entire studio. The Manhattan executive branches of the movie companies (available to Sheilah through her column m the New York Daily Mirror) also read the gossipists carefully for unflattering news and views of the West Coast. No one in movies is entirely safe from the heavy-heavy that Parsons, Hopper, Graham and other...
...actors in this production are uniformly excellent. They all play degenerates of one sort or another, and the two most degenerate of the bunch, Lady Sneerwell and Lady Teazle, are superbly portrayed by Cavada Humphrey and Jan Farrand. The gossip-mongering fop, Sir Benjamin Backbite, is amusingly interpreted by Thayer David...
Faded Orchids. The Post depicted Walter Winchell as "one of the loneliest men in the world," though "he assumes that he knows everybody and everybody knows him . . . He made the gossip column a respectable newspaper feature . . . but he spends much of his time justifying the existence of gossip columns and trying to prove he is a heavier thinker than Walter Lippmann...
...cultivated aversion for the reading of books. 'Tell me what's in it,' he demands impatiently, 'don't make me read it.' " Said the Post: he prefers to let others read, see, listen-and even write-for him. "Winchell's 'gossip' ... is primarily the edited product of diligent, harassed press-agents who give him first choice on all evil that they see, hear or overhear-and some of the good, if it involves their own clients . . . The dividends are indirect; they collect proportionately from their clients for the touch of immortality...
...with a career of idleness, Sybil is both intelligent and persuasive. What makes his story lose effect is a detached air that sometimes turns Sybil and her circle into people talked about rather than seen. For all its urbanity, Sybil winds up as not much more than fashionable gossip, well and truly gossiped...