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Rubber could no longer be taken for granted in 1940. Standard Oil and Goodrich built plants to make synthetic rubber (which is no trick) and to make it cheaply and in tonnage (which is). Meanwhile, among hundreds of unsung corporate pioneers, Champion Paper & Fibre made newsprint from Southern pine, and Dow Chemical extracted magnesium from the sea water that laps Freeport, Tex. What may yet prove the year's most useful discovery was less romantic: at South Bend, Studebaker was testing out a turret-lathe that could turn one shell a minute...

Author: /time Magazine | Title: 1940, The First Year of War Economy | 12/30/1940 | See Source »

...beaver-busy with war orders. Last week TVA customer Vultee Aircraft announced a $9,000,000 expansion at Nashville. Aluminum Co. of America's aluminum sheet (for planes) plant at Alcoa, Tenn. is the only Alcoa sheet plant in a U. S. prime defense area. B. F. Goodrich Co. at Clarksville, Tenn. is making gas-mask parts. Other TVA plants are making gun and shell parts, boilers, airplane fabrics, ferromanganese. Army shoes, blankets, underdrawers, etc. Biggest defense plant in the region will be Tennessee Powder Co. at Memphis, now being built by Du Pont engineers with British money...

Author: /time Magazine | Title: GOVERNMENT: TVA in Arms | 9/23/1940 | See Source »

...Newest entry in the field is Ameripol, a polymerization of U. S. materials proudly announced this summer by Goodrich. Developed secretly in Goodrich's laboratory, Ameripol is also a Buna cousin, is so good that Goodrich is now producing around 150 Ameripol tires a day, claims that they wear as well as natural rubber, show more resistance to heat, aging, sunlight...

Author: /time Magazine | Title: PRODUCTION: Synthetics for Tires | 7/29/1940 | See Source »

...This was Goodrich's way of introducing a new synthetic rubber, patriotically called "Liberty Rubber" or Ameripol (Ameripol-for American raw materials, mostly petroleum; pol-for polymerization, the process of making synthetic rubbers...

Author: /time Magazine | Title: RUBBER: Ersatz & Home Grown | 6/17/1940 | See Source »

Ameripol is Goodrich's second important synthetic; its first, Koroseal. Both were developed in the laboratory of Goodrich's synthetic whiz, Waldo Semon. Goodrich is building a $300,000 plant in Akron to make tires of at least 50% Ameripol...

Author: /time Magazine | Title: RUBBER: Ersatz & Home Grown | 6/17/1940 | See Source »

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