Word: goldinger
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Pembrey and Bygren knew they needed to replicate the Overkalix findings, but of course you can't conduct an experiment in which some kids starve and others overeat. (You also wouldn't want to wait 60 years for the results.) By coincidence, Pembrey had access to another incredible trove of...
But Pembrey, Bygren and Golding - now all working together - used the data to produce a more groundbreaking paper, the most compelling epigenetic study yet written. Published in 2006 in the European Journal of Human Genetics, it noted that of the 14,024 fathers in the study, 166 said they had...
When Pembrey, Bygren and Golding looked at the sons of those 166 early smokers, it turned out that the boys had significantly higher body mass indexes than other boys by age 9. That means the sons of men who smoke in prepuberty will be at higher risk for obesity and...
The blind, pathologically lazy 38-year-old is half right. Unlike the schoolboy protagonists of William Golding's dystopian novel, Tom and the rest of the castoffs won't actually end up committing murder, but few other taboos will be left standing by the conclusion of the series. And, just...
The new team's challenge is to move the brand's appeal from nostalgic baby-boomers to their children. "Brands have to evolve," says copywriter Golding. "The new guys are charismatic and well-connected. If anyone's going to pull this off, they are." While the economists deliver dark prophecies...