Word: godfreys
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Elder Statesman Arthur Godfrey made it known last week that he has turned down two invitations to run for the U.S. Senate. He protected the identity of those who asked him to run and withheld whether he was to be a candidate from Virginia, where he lives, or for Senator-at-large. "As a Senator or Congressman," Godfrey explained to TV Guide, "I might be able to achieve something if I had enough time. But look-I'm almost 55 now. I don't know when the next elections are, but I'd be at least...
...star also ruled politics out of bounds for such interlopers as Defense Secretary Neil McElroy and his predecessor, Godfrey's former good friend Charlie Wilson: "As far as I'm concerned, professional politicians are the men who should be the leaders in Washington. This business of bringing in auto and soap manufacturers is darned foolish. They simply cannot know their way around the intricacies of Government . . . Since I've learned the intricacies of the Government, I spend as much time as possible briefing Senators and Congressmen about air power as I know...
Stones & Ecstasy. Last week, in his deep, sleepy, Godfrey-like voice, Gibson scattered pearls of wisdom from Seneca to Shaw, philosophized about unreasonable husbands, holes in pants pockets, in-laws, self-improvement, reformers and movie censorship ("Upon what kind of filth do these our censors feed, that they have become so pure?"). Though he draws on a subject file of 6,000 cross-indexed listings for his conversational ploys, Gibson never uses a script, a Teleprompter or an "idiot card," even ad-libs his commercials. He makes it a jaunty habit to breeze into the radio studio scant seconds before...
Last summer, when he and his wife were living mostly on Tootsie Rolls, Jimmie wangled a spot on Arthur Godfrey's Talent Scouts, won a recording contract. He has just finished his second LP album, is talking about his first movie-and is still unable to read a note of music. He learns most of his songs by memorizing what comes blaring over the car radio...
Meanwhile, attrition is gnawing at old formulas and favorites. This may be remembered as the season when Arthur Godfrey became a mortal. Both of his TV shows are being drubbed by the competition, which is even taking large bites out of the old champion's radio audience. Godfrey's sponsors are still strongly loyal to their star salesman, but his rating losses on the network schedule pose a problem for CBS, which this season has lost some of its audience edge over an aggressive NBC and a fast-growing ABC. Another blow to CBS has been the slippage...