Word: globalizers
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...Then fortunes turned. Demand for Crocs, which are named after a crocodile because they can be worn on both land and in the water, began to cool in early 2008. Throw in the global downturn and sales tumbled 15% to $721.5 million in 2008, leading to a loss of $185 million, following a profit of $168 million a year earlier. Its share price plummeted from a high of $74 in November 2007 to a low of just $1.05 last November. It was, says John Duerden, Crocs' chief executive, "the perfect storm." (See pictures of 23 years of Air Jordans...
...clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader...
...pictures of the global financial crisis...
...Agency and Mohamed ElBaradei for refusing to confirm the existence of Saddam Hussein's nonexistent weapons of mass destruction before the war in Iraq - in other words, for standing up to Bush. The Intergovernmental Panel on Climate Change probably deserved the Nobel in 2007 for spreading the word about global warming, but the committee wouldn't have dreamed of adding former Democratic Vice President (and almost President) Al Gore if it hadn't wanted to contrast his advocacy with Bush's climate denial. (See George W. Bush's best YouTube moments...
...culture and cowboy diplomacy has remained graciously silent in retirement, the committee decided to stick it to him one more time by choosing his newly minted successor, who has been in office for only nine months but has made some of the right noises about rejecting some of his global policies. There will of course be some bogus cover story about Obama's vision for nuclear disarmament and Middle East peace and climate change, but the anti-Bush message couldn't have been clearer if the Nobel had gone to Keith Olbermann...