Word: glitching
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Dates: during 1990-1999
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...separate channel, or band, from the call signal itself, AT&T has been able to reduce the time between dialing and ringing from as much as 20 seconds to as little as four seconds. But the refinement inadvertently made the system more prone to breakdowns. Last week's glitch spread rapidly among the 114 computers in AT&T's network in part because they all contained the same programming error...
...time of increased vulnerability for , AT&T. Although Ma Bell still carries 70% of the U.S.'s long-distance traffic (down from 90% five years ago), it has been fighting a rearguard action to keep its customers from defecting to its feisty competitors, MCI and US Sprint. The glitch simultaneously deflated AT&T's multimillion-dollar "reliability" advertising campaign and handed its competitors a once-in- a-career sales pitch. "An important message to everyone whose telephone is the lifeline of their business," began a print ad rushed out by US Sprint after the breakdown. "Always have two lifelines...