Word: glitch
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Dates: during 2000-2009
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...colleague Kate L. Rakoczy ’04 reassures with her quiet presences. One morning when a computer and the film-processor both failed in short succession, Rakoczy mused that it was amazing how everything can conspire against us in one fell swoop. She then cheerily fixed the computer glitch, reloaded the film processor and delivered the remaining pages to the light table. Both Kate and Anne have been the consummate breakfast companions over eggs and Diet Coke in Adams. The magazine has been cleaner, clearer and even earlier under their devoted guardianship...
None of that will fix a basic Touareg glitch: that strange name. After dealers heard it in 2002, some begged VW for a change of name, fearing that U.S. customers wouldn't have a clue about how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody the pronunciation (which, for the record, is tour-egg). VW says Americans had difficulty pronouncing Passat when it launched. (Never mind fahrvergnugen.) But that doesn't dispel the sense that VW's marketing department is in triage mode. VW named the Touareg...
...sent technicians to the homes of Touareg owners to reassure them of the vehicle's quality. The company now has a dozen engineers in the U.S. solely to monitor the Touareg, and has appointed a board member to oversee quality issues. None of that will fix a basic Touareg glitch: its name. After dealers heard it in 2002, some begged VW to change it, fearing U.S. customers wouldn't have a clue how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody its pronunciation (which, for the record...
...only glitch is whether his plane can get here on time,” Hanzich said...
...huge followings in general, preferring to prove their independence of spirit by listening to as different band from many of their peers as they can manage. This phenomenon exists in the US amongst those who enjoy name-checking monumentally obscure indie bands or unsigned underground rappers. Besides the reality glitch that was the Spice Girls, Britain seldom supports the monolithic popularity that, say, Eminem or Dave Matthews enjoys in the U.S. British artists endure by never getting too big, so that the armchair music fiends who judge the Mercury can nominate them with their consciences clear of the crime...