Word: giugiaro
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Giorgetto Giugiaro, 43, has added an additional dimension to smart looks: ingenious practicality for both consumer and manufacturer. He wants his products not only to look better than the competition but also to work better. Many critics see in Giugiaro the successor to Raymond Loewy (Pennsylvania Railroad locomotives, Pepsodent toothpaste packaging) as the world's leading industrial designer. When Giugiaro was 21, admiring countrymen were already calling him "Geniaccio" (Little Genius...
...Giugiaro rose to early fame with his automobile designs, notably the Alfa Romeo Giulia GT and the first post-Bug Volkswagens. His firm, Ital Design, with some 200 employees, has created such diverse products as Necchi electronic sewing machines, a Nikon camera, Nikon sunglasses, the Isuzu Piazza auto, an electric organ, ski bindings, buses, cigarette lighters and a complete set of street furniture for the city of Turin-trash cans, street signs, lights and tram stations. Constantly adding to his list of international clients, Giugiaro expects to have an exploratory meeting soon with General Motors to talk about designing...
...Giugiaro made his first big impression on the American public in 1976 when New York's Museum of Modern Art held a design competition for a highly maneuverable taxi that people could get in and out of easily. Giugiaro submitted a plan for a compact, five-passenger Alfa Romeo with sliding doors wide enough to admit a wheelchair. It cost less than the average American cab, and at the time everyone thought it was a great idea. It still is, but unfortunately, no one in the U.S. wants to manufacture...
...Giugiaro is one of the few designers who have realized Walter Gropius' 63-year-old Bauhaus dream of a marriage between art and technology. At Gropius' German Bauhaus school of design, there was to be no distinction between engineering and styling, between the structure of a building or object and its decoration, between form and function. But the marriage was rarely consummated, and "functional design" more often than not has become just another style that sometimes obstructs practical function. In industrial design, particularly in America, the engineers may call the shots. Designers are brought in to package...
This is the way things work at Ital Design. Giugiaro maintains a large engineering staff to solve functional and production problems as the design evolves. One example of this comprehensive approach, cited by Giugiaro, is the door of his Fiat Panda. The recessed door hinges are covered with plates on the outside. Giugiaro's hinges make it unnecessary for an assembler to work on the cramped inside of an auto-the outside hinges can be installed with ease...