Word: ginn
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...John Ginn, president of the Independent Publishing Co., had a problem. The previous spring he had taken over I.P.C., which publishes morning and afternoon papers in Anderson, S.C. His bosses at Harte-Hanks Newspapers Inc. set certain goals and promised him a bonus if he met them ($6,800 if he did well, $12,000 if he did very well). But by fall the economy turned sour, lots of readers canceled their subscriptions, and advertising began to slip. Ginn's bonus was in jeopardy. What should...
Aside from institutional rivalry, the tournament offered a comparison of various teaching techniques. Although the contest used the "case method" pioneered at Harvard-that is, the examination and solution of specific problems like that of Publisher Ginn-several of the schools favor other systems. Chicago is known as a "theory" school where students learn general concepts, then apply them to specific cases. Carnegie-Mellon and M.I.T. are strong in statistics and math; their students could "crunch the numbers." Wharton is reputed to produce hard-nosed decision makers-bottom-line types. Cornell, which uses a combination of the case-study...
Pizza Break. After the teams were informed of John Ginn's problem, which took 72 pages in all to describe, they had 22 hours to write a solution. In most cases it was an all-night process. Cornell's Pat Jeffries worked at a blackboard and worried about his presentation ("I'm an actor, and part of this competition is theater"). Teammate Tom Mulligan nibbled chocolate-chip cookies and poked at his minicomputer. Said Cornell's Nancy Read in the small hours: "As the evening has progressed we have done nothing but enlarge the scope...
Cornell's approach was longterm, and its defense articulate. The spokesman, Pat Jeffries the actor, said, "Our analysis indicates Ginn should focus on the next fiscal year." Cornell recommended increasing the price of the paper and reducing the width of the page from...
...graduates of liberal arts colleges and Business School students, we kind Mr. Ginn's comments to be shallow, inaccurate and condescending...