Word: gimmicks
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Long Lyndon Johnson, one of Texas' most ebullient Congressmen, had introduced the first new gimmick in Texas politics* since the hillbilly band and the free barbecue. Leapfrogging all over the state in his helicopter, he hoped to make a three-point landing in the seat which "Pappy" O'Daniel, the demagogue from Fort Worth, would vacate next January...
...skill earns him $1,500 an appearance. Barrel-chested Yvon Robert (rhymes with snow bear) has done so well at playing hero in his home town that he is now co-owner in a profitable sideline: a fancy Montreal nightclub called El Morocco. Gargantuan Primo Camera has no particular gimmick, but he is netting more from wrestling (he says he makes $120,000 a year) than he ever did as world's heavyweight boxing champion...
...become self-conscious about its representative nature; his secret leaks out; the town becomes a tremendous sensation throughout the nation; it has a boom; in the process, it loses its head and its representative quality; this last is discovered; the town has a bust; Stewart pulls out a gimmick providing for a return to normalcy; Stewart marries Jane Wyman, a newspaperwoman who has been involved throughout. A great many other things happen during this march of events, such as a basketball game, a Saturday night dance in a high school gymnasium, and a genteel love scene or two, but none...
Hopson, who is now in the market for a partner to bring capital into a growing enterprise, has built his gimmick--now retailing for $70--around the age-old standby and social catalyst of a tray of ice cubes...
...rent control extension bill passed by Congress had a gimmick in it which...