Word: giante
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...Like most beleaguered automakers these days, Toyota is offering a very attractive zero-percent financing rate on a dozen of its models. The 30-second commercial touting the program, which is saturating televised sporting events and other prime-time TV, has left viewers vitriolic. In the ad, a giant red zero moves around the screen while a sedated-sounding man hauntingly drones the line "Saved by zero" - financing, get it? - over and over. The jingle is actually a re-recording of a 1980s song of the same name by British new-wave band the Fixx. "It's right at that...
Anders Dahlvig recently hit the 10-year mark as CEO of Ikea. Under his leadership, the Swedish furniture giant has nearly tripled its number of stores and employees, and committed to a broad new slate of policies on the environment. The company maintains a mixed reputation on quality, though, in the midst of an increasingly tough economic climate. In a series of recent conversations, Dahlvig spoke with TIME's Jeremy Caplan about why the tough business climate works in Ikea's favor, where the company plans to expand, and what Ikea is doing to be greener...
...sectors and there are other proposed solutions, like increased tolling, congestion pricing, encouraging reduction of demand, or a national infrastructure fund to be bankrolled by ending the Iraq War (the favored plan of Obama)—it has already proven to be a useful option in solving a giant problem that receives an absurdly low degree of attention commensurate with how many people are affected every day. Although both presidential nominees made reference to the infrastructure crisis in speeches, neither did so in a substantive and extensive way, instead resigning this issue to platitude-filled policy-bites. McCain...
Students who walked by the Science Center last Friday were greeted by a giant heap of trash. Mt. Trashmore, an 8-foot tall mound built by Harvard’s Resource Efficiency Program volunteers (REPs), displayed one day’s worth of Yard trash as part of their ongoing efforts to boon recycling rates at Harvard. “The purpose was to make a visible reminder to Harvard students staff and faculty that even though we are recycling which is good news, we are still generating a lot of trash,” said Robert Gogan, manager...
...Search for Order In America, political majorities live or die at the intersection of two public yearnings: for freedom and for order. A century ago, in the Progressive Era, modern American liberalism was born, in historian Robert Wiebe's words, as a "search for order." America's giant industrial monopolies, the progressives believed, were turning capitalism into a jungle, a wild and lawless place where only the strong and savage survived. By the time Roosevelt took office during the Great Depression, the entire ecosystem appeared to be in a death spiral, with Americans crying out for government to take control...