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...entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler. "If you show up with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion ad from Focus on the Family, in which the mother of Florida quarterback Tim Tebow explains...
...Switzerland was vehemently opposed to the deal. "Here we have a new form of bank robbery," Swiss lawmaker Pirmin Bischof said in an interview with Germany's Deutschlandfunk radio on Tuesday. "Before, you had to go to the bank and get hold of the money with a weapon. Today you can do it electronically by stealing data." Swiss Finance Minister Hans-Rudolf Merz went a step further, saying his country would refuse to help the German authorities on tax issues involving the stolen data. Lehner however, says this may just be bluster on Merz's part. "Under the double taxation...
...equally adamant that moral concerns should be pushed aside. "The police work with criminals on a daily basis - we have paid informers who help us uncover drug trafficking or other crimes," Konrad Freiberg, head of the union, tells TIME. "Particularly with tax fraud, you'd never be able to get at these people otherwise...
...leader may have found the deal, she said on Monday that the end, in this case, may justify the means. "Just like any reasonable person, I am in favor of punishing tax evasion," she told reporters in Berlin. "In order to do this, everything should be done to get hold of this data...
...Right now, Dilma's focus is on gaining momentum before April, when she must officially declare her candidacy. She'll need to visit the farthest corners of Brazil and get her face constantly on television and in the newspapers, something she has done diligently over the last year by sticking to Lula like a shadow. But it remains an open question whether she can build a critical mass of voter support without her charismatic mentor alongside...