Word: gerstenberger
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Many automen hope, of course, that the current move toward small size and fuel economy is a passing fancy. "People like big cars," says GM Chairman Richard Gerstenberg. "The bulk of the people who buy a car want comfort and convenience, and they are willing to pay for it." The history of the U.S. consumer lends that view considerable merit ?but a continuing energy crisis could change the taste of many buyers who might otherwise prefer a larger car. The automakers are acting as if that might happen; they are converting to small-car production as fast as they...
...test of an impartial compromise: he outraged both sides about equally. Ralph Nader, Detroit's perennial fifth wheel,* charged that the EPA decision amounted to "capitulation to the domestic auto industry, pure and simple." Automen insisted that the interim standards are still too stiff. General Motors Chairman Richard Gerstenberg pronounced himself "dismayed"; Henry Ford II pledged to "examine the avenues of administrative, legislative and legal recourse open to us" to get both the interim and final standards softened. The contrasting denunciations unintentionally symbolized what Ruckelshaus himself called "the ambivalence of the American public's intense drive for healthy...
Speaking at the annual stockholders' meeting last spring, General Motors Chairman Richard Gerstenberg predicted that G.M. would have a woman on its board before it had a Wankel engine on the market. The first G.M. Wankel is still two years off, but last week the nation's biggest manufacturing company named its first woman director. She is Miss Catherine B. Cleary, 55, president of Milwaukee's First Wisconsin Trust Co., and she differed from most others on G.M.'s 28-member board in more ways than one: she drove a Ford (after her selection, she exchanged...
Proud, confident but somewhat irritated, General Motors Chairman Richard Gerstenberg has been running his own campaign to counter the bad publicity tied to the company's recent rash of auto recalls. A few weeks ago he told members of the Pontiac, Mich., service clubs that G.M. is now conducting fewer recalls than in the past. Between 1960 and 1966 the company had 111 auto recalls, compared with 94 during the past six years. Savoring his point, Gerstenberg concluded: "We build them better-much better...
...Perhaps Gerstenberg spoke too soon. The day after he gave his speech, Chevrolet dealers were notified to prepare for the biggest recall yet of the sub-compact Vega, one of the little cars that were introduced with much promise as America's answer to the import invasion. It is the third embarrassing time within three months that Chevy has had to issue Vega recall notices. First, drivers discovered a faulty fuel and exhaust system that could start a fire in the carburetor. Then a poorly designed bracket for holding an antipollution device caused some throttles to stick...